We'll Help You Grow Your
CBD/Cannabis Business

Branding. When customers think of your company, your products, or the services you provide, they should “emotionally” associate with them in a way that aligns with their values, beliefs, and business goals. To do this, your business needs to know “who” and “why” it is in business—and have the capability to communicate that in a way that translates real shared meaning with your prospects and customers. We can guide you through a comprehensive brand development process, which will help you uncover your who and why so we can create branding—messaging, logos, color schemes, etc.—that distinguish you from other businesses in the cannabis space.

Rebranding. Interested in breaking into a new market—the legal local cannabis market, perhaps? Rebranding should be step one on your journey. It doesn’t need to be a full, company-wide rebrand, and might focus solely on one division. It’s possible to pivot your business model and messaging to attract cannabis-related businesses to you. Rebranding helps you put a new voice and look to your rediscovered purpose, re-aligning your purpose so your prospects and customers know clearly who you are.

See out blog on Understanding Brand Development and Brand Strategy

• Brand development process: discovery sessions, interviews, executive summary
• Strong brand identity: logos, positioning statement, corporate messaging
• Color palette

Marketing. As a business trying to capture the attention of people in an oversaturated world, you need to cut through the confusion and get people the information they need that is most helpful and relevant to them. This way, they find you without you having to rely on ineffective old sales tactics. As a HubSpot partner, we use all the power that the HubSpot platform, marketing’s premier comprehensive marketing and sales platform, offers.

Hardly new, though often misunderstood, inbound marketing is the leading strategy for marketing and selling in both the B2B and B2C markets these days. Does it work? Yep. If you are reading this, inbound marketing is probably what got you here. It’s the largest, most successful component of digital marketing. It’s immensely powerful, pervasive, and persuasive—yet many people don’t even realize they benefit from it every day.

It works because the search questions you put into your browser get answered directly and specifically. The beauty of it is its convenience: you can search for what you want, when you want. If a company’s website is up to date, you’re able to make timely, knowledgeable, and efficient decisions. Flip that—and imagine providing that amazing service to your cannabis customers and prospects. We can create the cannabis marketing strategies and content that will do just that.

• Inbound marketing plans and strategies
• Video marketing
• Email marketing
• Landing pages
• Calls to action (CTAs)

Graphic Design. Good graphic design communicates your brand with subtly and strength. It’s more than just a logo—it projects a feeling and identity that you and your customers and prospects instantly “get” and relate to. Design should represent your brand while also appealing to your target audience. We’re here to make that happen for you.

Packaging Design. As your business matures and changes within the growing cannabis industry, you’ll be bringing new products to market, which may require new packaging. Our talented design team will create packaging that communicates your unique brand, giving you the expression and exposure that will help move product. Our connections within the B2B ecosystem affords us insight to packaging requirements and trends.

• Brochures
• Corporate collateral: sell sheets, infographics, white papers, business cards, etc
• Trade show booths
• Print and digital ad design
• Packaging design

Website Design. Your website is your company’s digital doorbell. It better be welcoming and informative so people will want to extend their visit and look around. (You only have seconds to grab their attention—or you lose them.) Your website is your most powerful marketing and sales tool, and we’ll design it with the style, intuitive flow, and functionality needed to attract the cannabis business you want. We can use your current brand identity or design a new one after re-branding your cannabis business with you and will write branded material to fill your pages with relevant, helpful, SEO-optimized content.

Website Development. Good design is one element of a successful website. Think of development as the behind-the-scenes mechanism that keeps it running efficiently: SEO, analytics, automation, among other functions. With all the talk of what it takes to attract prospects and customers to your website with content, we also provide the processes and technical expertise to optimize and maintain your website’s performance with speed, function, and a positive user experience (UX).

• Website design and ongoing development
• Web page content creation
• Website performance optimization
• Automation and analytics
• Search engine optimization (SEO)
• Microsites

Content Creation. By far, content is the most effective tool in the inbound marketing arsenal. It takes many shapes: blogs, chat bots, video, social media posts, case studies, white papers, eBooks, etc. The way people search and purchase is constantly changing, so providing them a variety of content choice is vital. Having relevant, informative content for each stage of their buyers’ journey moves them further down your sales funnel. We help you focus on what’s important to your customers and target that content to answer their needs.

• Content marketing workshop
• Content calendar
• FAQs
• Video consultation and promotion
• Content creation: blogs, press releases, emails, case studies, eBooks, etc.

Social Media. Social networks are instrumental in any B2B marketing strategy—and can have particular impact in the burgeoning legal cannabis market, as there’s so much information to be shared for all stakeholders. And ... there’s so much more available for B2B on social platforms than just cat videos and baby pictures! We’ll keep your connections up to date with the latest news, blogs, and industry perspectives using a comprehensive social media strategy.

• Pay-per-click ads (PPC)
• Promotion of blogs and special content offers
• Relevant audience perspectives
• Company news